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<\/i>EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u306bLooker Studio\u304c\u6700\u9069\u306a5\u3064\u306e\u7406\u7531<\/span><\/span><\/h2>\n\n\n\n

EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u3092\u884c\u3046BI\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001Looker Studio\u306f\u6700\u9069\u306a\u9078\u629e\u80a2\u3067\u3059\u3002Google\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3042\u308a\u306a\u304c\u3089\u3001GA4\u3068\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u9023\u643a\u3084\u30c7\u30fc\u30bf\u306e\u81ea\u52d5\u66f4\u65b0\u306a\u3069\u3001\u6709\u6599\u30c4\u30fc\u30eb\u306b\u5339\u6575\u3059\u308b\u9ad8\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304cLooker Studio\u3092\u9078\u3076\u3079\u304d5\u3064\u306e\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u7121\u6599\u3067\u4f7f\u3048\u308bGoogle\u306e\u9ad8\u6a5f\u80fdBI\u30c4\u30fc\u30eb<\/h3>\n\n\n\n

Looker Studio\u306f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3055\u3048\u3042\u308c\u3070\u8ab0\u3067\u3082\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308bBI\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5f93\u6765\u306eBI\u30c4\u30fc\u30eb\uff08Tableau\u3001Power BI\u306a\u3069\uff09\u306f\u6708\u984d\u6570\u4e07\u5186\u4ee5\u4e0a\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001Looker Studio\u306a\u3089\u521d\u671f\u8cbb\u7528\u30fb\u6708\u984d\u8cbb\u7528\u3068\u3082\u306b\u30bc\u30ed\u5186\u3067\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n

\n

\u6bd4\u8f03\u9805\u76ee<\/th>	Looker Studio<\/th>	Tableau<\/th>	Power BI<\/th><\/tr><\/thead>
\u521d\u671f\u8cbb\u7528<\/td>	\u7121\u6599<\/td>	\u6570\u5341\u4e07\u5186\u301c<\/td>	\u7121\u6599\uff08\u6a5f\u80fd\u5236\u9650\u3042\u308a\uff09<\/td><\/tr>
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GA4\u9023\u643a<\/td>	\u30cd\u30a4\u30c6\u30a3\u30d6\u5bfe\u5fdc<\/td>	\u30b3\u30cd\u30af\u30bf\u5225\u9014\u5fc5\u8981<\/td>	\u30b3\u30cd\u30af\u30bf\u5225\u9014\u5fc5\u8981<\/td><\/tr>
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Studio\u3067\u306f\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306a\u3057\u3067\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u7121\u5236\u9650\u306b\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u3067\u306f\u3001\u524d\u5e74\u540c\u6708\u6bd4\u8f03\u3084\u5b63\u7bc0\u5909\u52d5\u306e\u628a\u63e1\u304c\u91cd\u8981\u3067\u3059\u3002Looker Studio\u306a\u3089\u904e\u53bb\u306e\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u58f2\u4e0a\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u4e00\u5ea6\u69cb\u7bc9\u3059\u308c\u3070\u6bce\u65e5\u81ea\u52d5\u66f4\u65b0\u3067\u30ec\u30dd\u30fc\u30c8\u5de5\u6570\u30bc\u30ed<\/h3>\n\n\n\n Looker Studio\u3067\u4f5c\u6210\u3057\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u30c7\u30fc\u30bf\u304c\u6bce\u65e5\u81ea\u52d5\u3067\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002\u5f93\u6765\u306eExcel\u30ec\u30dd\u30fc\u30c8\u306e\u3088\u3046\u306b\u3001\u6bce\u6708\u30c7\u30fc\u30bf\u3092\u30b3\u30d4\u30fc&\u30da\u30fc\u30b9\u30c8\u3059\u308b\u4f5c\u696d\u304c\u4e0d\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n EC\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u306f\u5927\u304d\u306a\u5de5\u6570\u304c\u304b\u304b\u308b\u696d\u52d9\u3067\u3059\u3002Looker 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Studio\u306b\u306f800\u7a2e\u985e\u4ee5\u4e0a\u306e\u30c7\u30fc\u30bf\u30b3\u30cd\u30af\u30bf\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002GA4\u3060\u3051\u3067\u306a\u304f\u3001Google\u5e83\u544a\u3001Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001BigQuery\u306a\u3069\u306eGoogle\u7cfb\u30b5\u30fc\u30d3\u30b9\u306f\u3082\u3061\u308d\u3093\u3001Meta\u5e83\u544a\u3084Yahoo\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u3082\u7d71\u5408\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u3067\u306f\u3001\u30a2\u30af\u30bb\u30b9\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u5e83\u544a\u8cbb\u7528\u30c7\u30fc\u30bf\u3084\u5728\u5eab\u30c7\u30fc\u30bf\u306a\u3069\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Looker 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URL\u5171\u6709<\/strong>\uff1a\u95b2\u89a7\u8005\u30fb\u7de8\u96c6\u8005\u306e\u6a29\u9650\u3092\u500b\u5225\u306b\u8a2d\u5b9a\u3057\u3066\u5171\u6709<\/li>\n\n\n\n PDF\u51fa\u529b<\/strong>\uff1a\u30ec\u30dd\u30fc\u30c8\u3092PDF\u5f62\u5f0f\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u5831\u544a\u8cc7\u6599\u3068\u3057\u3066\u6d3b\u7528<\/li>\n\n\n\n \u30e1\u30fc\u30eb\u81ea\u52d5\u914d\u4fe1<\/strong>\uff1a\u6307\u5b9a\u3057\u305f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3067\u95a2\u4fc2\u8005\u306bPDF\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u9001\u4fe1<\/li>\n<\/ul>\n\n\n\n \u7d4c\u55b6\u5c64\u3078\u306e\u5b9a\u671f\u5831\u544a\u3084\u3001\u5916\u90e8\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u3068\u306e\u30c7\u30fc\u30bf\u5171\u6709\u306b\u3082\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n \n\n\n\n <\/i>\u3010\u524d\u63d0\u77e5\u8b58\u3011GA4\u306ee\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u3068Looker Studio\u9023\u643a\u306e\u4ed5\u7d44\u307f<\/span><\/span><\/h2>\n\n\n\n Looker Studio\u3067EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001GA4\u5074\u3067e\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u6761\u4ef6\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001GA4\u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u4ed5\u7d44\u307f\u3068\u3001Looker Studio\u3068\u306e\u63a5\u7d9a\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n GA4\u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u3068\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f<\/h3>\n\n\n\n GA4\u306ee\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u8a18\u9332\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u3067\u6700\u4f4e\u9650\u8a2d\u5b9a\u3059\u3079\u304d4\u3064\u306e\u4e3b\u8981\u30a4\u30d9\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n \n \u30a4\u30d9\u30f3\u30c8\u540d<\/th> \u8a08\u6e2c\u30bf\u30a4\u30df\u30f3\u30b0<\/th> \u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf<\/th><\/tr><\/thead> view_item<\/td> \u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6642<\/td> \u5546\u54c1\u540d\u3001\u5546\u54c1ID\u3001\u4fa1\u683c\u3001\u30ab\u30c6\u30b4\u30ea<\/td><\/tr> add_to_cart<\/td> \u30ab\u30fc\u30c8\u3078\u306e\u5546\u54c1\u8ffd\u52a0\u6642<\/td> \u5546\u54c1\u540d\u3001\u6570\u91cf\u3001\u4fa1\u683c<\/td><\/tr> begin_checkout<\/td> \u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u958b\u59cb\u6642<\/td> \u30ab\u30fc\u30c8\u5185\u306e\u5546\u54c1\u4e00\u89a7\u3001\u5408\u8a08\u91d1\u984d<\/td><\/tr> purchase<\/td> \u8cfc\u5165\u5b8c\u4e86\u6642<\/td> \u6ce8\u6587ID\u3001\u58f2\u4e0a\u91d1\u984d\u3001\u5546\u54c1\u4e00\u89a7\u3001\u7a0e\u984d\u3001\u9001\u6599<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u3053\u308c\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u4f7f\u7528\u3057\u3066dataLayer\u7d4c\u7531\u3067\u9001\u4fe1\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u306a\u5b9f\u88c5\u65b9\u6cd5\u3067\u3059\u3002Shopify\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001GA4\u306e\u8a2d\u5b9a\u753b\u9762\u304b\u3089\u4e00\u90e8\u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\uff08add_to_cart\u3001begin_checkout\u3001purchase\uff09\u304c\u81ea\u52d5\u3067\u53ce\u96c6\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n GA4 e\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9\u3092\u59cb\u3081\u308b\u524d\u306b\u3001GA4\u306ee\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u304c\u6b63\u3057\u304f\u52d5\u4f5c\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u78ba\u8a8d\u65b9\u6cd5\u306f\u4e3b\u306b3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n 1. GA4\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d<\/strong> GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u2192\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u3092\u958b\u304d\u3001\u5b9f\u969b\u306bEC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u307f\u307e\u3059\u3002purchase\u30a4\u30d9\u30f3\u30c8\u3084add_to_cart\u30a4\u30d9\u30f3\u30c8\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8868\u793a\u3055\u308c\u308c\u3070\u3001\u8a08\u6e2c\u306f\u6b63\u5e38\u306b\u52d5\u4f5c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n 2. GA4\u306e\u300c\u53ce\u76ca\u5316\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d<\/strong> GA4\u306e\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u2192\u300c\u53ce\u76ca\u5316\u300d\u2192\u300ce\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570\u300d\u3092\u958b\u304d\u307e\u3059\u3002\u5546\u54c1\u540d\u3084\u58f2\u4e0a\u91d1\u984d\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001e\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306f\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n 3. Google Tag Assistant\u3067\u78ba\u8a8d<\/strong> Chrome\u62e1\u5f35\u6a5f\u80fd\u300cGoogle Tag Assistant\u300d\u3092\u4f7f\u3048\u3070\u3001\u30da\u30fc\u30b8\u4e0a\u3067\u767a\u706b\u3057\u3066\u3044\u308bGA4\u30a4\u30d9\u30f3\u30c8\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002dataLayer\u306e\u4e2d\u8eab\u3082\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u305f\u3081\u3001\u9001\u4fe1\u30c7\u30fc\u30bf\u306e\u4e0d\u5099\u3092\u767a\u898b\u3059\u308b\u306e\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n Looker Studio\u3068GA4\u3092\u63a5\u7d9a\u3059\u308b\u624b\u9806<\/h3>\n\n\n\n Looker Studio\u3068GA4\u306e\u63a5\u7d9a\u306f\u3001\u4ee5\u4e0b\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/p>\n\n\n\n Step 1\uff1a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u4f5c\u6210<\/strong> Looker Studio\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u30db\u30fc\u30e0\u753b\u9762\u306e\u300c\u4f5c\u6210\u300d\u2192\u300c\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n Step 2\uff1aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30b3\u30cd\u30af\u30bf\u306e\u9078\u629e<\/strong> \u30b3\u30cd\u30af\u30bf\u4e00\u89a7\u304b\u3089\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3092\u9078\u629e\u3057\u3001\u5bfe\u8c61\u306eGA4\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u3073\u307e\u3059\u3002GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u300cGA4\u300d\u304b\u3089\u59cb\u307e\u308b\u540d\u524d\u3067\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u8aa4\u3063\u3066UA\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u3070\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n Step 3\uff1a\u63a5\u7d9a\u3068\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210<\/strong> \u300c\u63a5\u7d9a\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30d5\u30a3\u30fc\u30eb\u30c9\u4e00\u89a7\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u53f3\u4e0a\u306e\u300c\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u300d\u3092\u9078\u629e\u3059\u308c\u3070\u3001GA4\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u4f5c\u6210\u3092\u958b\u59cb\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u63a5\u7d9a\u304c\u5b8c\u4e86\u3059\u308c\u3070\u3001GA4\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff08\u65e5\u4ed8\u3001\u30c7\u30d0\u30a4\u30b9\u30ab\u30c6\u30b4\u30ea\u3001\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306a\u3069\uff09\u3068\u6307\u6a19\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u58f2\u4e0a\u91d1\u984d\u306a\u3069\uff09\u3092Looker Studio\u4e0a\u3067\u81ea\u7531\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \n\n\n\n <\/i>EC\u30b5\u30a4\u30c8\u58f2\u4e0a\u5206\u6790\u3067\u8a2d\u5b9a\u3059\u3079\u304dKPI\u30de\u30c3\u30d7\u3068\u6307\u6a19\u8a2d\u8a08<\/span><\/span><\/h2>\n\n\n\n EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u3092\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001EC\u58f2\u4e0a\u3092\u4f53\u7cfb\u7684\u306b\u5206\u89e3\u3059\u308bKPI\u30c4\u30ea\u30fc\u306e\u8003\u3048\u65b9\u3068\u3001\u5404\u30ab\u30c6\u30b4\u30ea\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n EC\u58f2\u4e0a\u3092\u5206\u89e3\u3059\u308bKPI\u30c4\u30ea\u30fc\u306e\u8003\u3048\u65b9<\/h3>\n\n\n\n EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u306f\u3001\u4ee5\u4e0b\u306e\u516c\u5f0f\u3067\u5206\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \n \u58f2\u4e0a \uff1d \u30bb\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 \u8cfc\u5165\u7387\uff08CVR\uff09 \u00d7 \u5e73\u5747\u6ce8\u6587\u5358\u4fa1\uff08AOV\uff09<\/strong><\/p>\n<\/blockquote>\n\n\n\n \u3053\u306e3\u3064\u306e\u8981\u7d20\u304c\u58f2\u4e0a\u3092\u69cb\u6210\u3059\u308bKPI\u30c4\u30ea\u30fc\u306e\u6839\u5e79\u3067\u3059\u3002\u3055\u3089\u306b\u5404\u8981\u7d20\u3092\u6df1\u6398\u308a\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u58f2\u4e0a\n\u251c\u2500\u2500 \u30bb\u30c3\u30b7\u30e7\u30f3\u6570\n\u2502 \u251c\u2500\u2500 \u81ea\u7136\u691c\u7d22\uff08SEO\uff09\n\u2502 \u251c\u2500\u2500 \u6709\u6599\u5e83\u544a\uff08Google\u5e83\u544a\u3001Meta\u5e83\u544a\uff09\n\u2502 \u251c\u2500\u2500 SNS\u6d41\u5165\n\u2502 \u251c\u2500\u2500 \u30e1\u30eb\u30de\u30ac\u6d41\u5165\n\u2502 \u2514\u2500\u2500 \u30c0\u30a4\u30ec\u30af\u30c8\u6d41\u5165\n\u251c\u2500\u2500 \u8cfc\u5165\u7387\uff08CVR\uff09\n\u2502 \u251c\u2500\u2500 \u5546\u54c1\u95b2\u89a7\u7387\uff08view_item \/ \u30bb\u30c3\u30b7\u30e7\u30f3\uff09\n\u2502 \u251c\u2500\u2500 \u30ab\u30fc\u30c8\u8ffd\u52a0\u7387\uff08add_to_cart \/ view_item\uff09\n\u2502 \u251c\u2500\u2500 \u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u958b\u59cb\u7387\uff08begin_checkout \/ add_to_cart\uff09\n\u2502 \u2514\u2500\u2500 \u8cfc\u5165\u5b8c\u4e86\u7387\uff08purchase \/ begin_checkout\uff09\n\u2514\u2500\u2500 \u5e73\u5747\u6ce8\u6587\u5358\u4fa1\uff08AOV\uff09\n \u251c\u2500\u2500 \u5546\u54c1\u5358\u4fa1\n \u2514\u2500\u2500 1\u6ce8\u6587\u3042\u305f\u308a\u306e\u8cfc\u5165\u70b9\u6570\n<\/code><\/pre>\n\n\n\n Looker Studio\u3067\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306f\u3001\u3053\u306eKPI\u30c4\u30ea\u30fc\u306b\u6cbf\u3063\u3066\u6307\u6a19\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306e\u5909\u52d5\u8981\u56e0\u3092\u7d20\u65e9\u304f\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u58f2\u4e0a\u7cfbKPI\uff1a\u58f2\u4e0a\u9ad8\u30fb\u6ce8\u6587\u6570\u30fbAOV\u30fb\u8cfc\u5165\u7387\uff08CVR\uff09<\/h3>\n\n\n\n \u58f2\u4e0a\u7cfbKPI\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u696d\u7e3e\u3092\u76f4\u63a5\u793a\u3059\u6700\u91cd\u8981\u6307\u6a19\u3067\u3059\u3002Looker Studio\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u6700\u4e0a\u90e8\u306b\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3068\u3057\u3066\u914d\u7f6e\u3057\u3001\u6bce\u65e5\u78ba\u8a8d\u3059\u308b\u7fd2\u6163\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n \n \u6307\u6a19\u540d<\/th> \u8a08\u7b97\u5f0f<\/th> GA4\u3067\u306e\u5bfe\u5fdc\u6307\u6a19<\/th><\/tr><\/thead> \u58f2\u4e0a\u9ad8<\/td> \u2014<\/td> purchaseRevenue<\/td><\/tr> \u6ce8\u6587\u6570<\/td> \u2014<\/td> transactions\uff08e\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570\uff09<\/td><\/tr> \u5e73\u5747\u6ce8\u6587\u5358\u4fa1\uff08AOV\uff09<\/td> \u58f2\u4e0a\u9ad8 \u00f7 \u6ce8\u6587\u6570<\/td> \u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9\u3067\u4f5c\u6210<\/td><\/tr> \u8cfc\u5165\u7387\uff08CVR\uff09<\/td> \u6ce8\u6587\u6570 \u00f7 \u30bb\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 100<\/td> sessionConversionRate<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n EC\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u5e73\u5747CVR\u306f1%\u301c3%\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u306eCVR\u304c\u3053\u306e\u7bc4\u56f2\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306e\u3069\u3053\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u304b\u3092\u8a73\u3057\u304f\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u96c6\u5ba2\u7cfbKPI\uff1a\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u30e6\u30fc\u30b6\u30fc\u6570\u30fb\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570\u30fb\u6d41\u5165\u30c1\u30e3\u30cd\u30eb<\/h3>\n\n\n\n \u96c6\u5ba2\u7cfbKPI\u306f\u3001EC\u30b5\u30a4\u30c8\u306b\u3069\u308c\u3060\u3051\u306e\u8a2a\u554f\u8005\u3092\u96c6\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u58f2\u4e0a\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u307e\u305a\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u30a2\u30af\u30bb\u30b9\u6570\uff09\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n \n \u6307\u6a19\u540d<\/th> \u610f\u5473<\/th> \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u983b\u5ea6<\/th><\/tr><\/thead> \u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td> \u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u56de\u6570<\/td> \u65e5\u6b21<\/td><\/tr> \u30e6\u30fc\u30b6\u30fc\u6570<\/td> \u30e6\u30cb\u30fc\u30af\u306a\u8a2a\u554f\u8005\u6570<\/td> \u65e5\u6b21<\/td><\/tr> \u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570<\/td> \u521d\u3081\u3066\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570<\/td> \u9031\u6b21<\/td><\/tr> \u6d41\u5165\u30c1\u30e3\u30cd\u30eb<\/td> \u8a2a\u554f\u8005\u306e\u6d41\u5165\u7d4c\u8def\uff08\u81ea\u7136\u691c\u7d22\u3001\u5e83\u544a\u3001SNS\u7b49\uff09<\/td> \u9031\u6b21<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u58f2\u4e0a\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u9ad8\u3044\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u884c\u52d5\u7cfbKPI\uff1aPV\u6570\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u30fb\u30ab\u30fc\u30c8\u8ffd\u52a0\u7387\u30fb\u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/h3>\n\n\n\n \u884c\u52d5\u7cfbKPI\u306f\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u8a2a\u554f\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3092\u95b2\u89a7\u3057\u3001\u8cfc\u8cb7\u306b\u81f3\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \n PV\u6570\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\uff09<\/strong>\uff1a\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u56de\u6570\u3002\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u304c\u5c11\u306a\u3044\u5834\u5408\u3001\u30b5\u30a4\u30c8\u5185\u5c0e\u7dda\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n\n\n\n \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/strong>\uff1a\u610f\u5473\u306e\u3042\u308b\u64cd\u4f5c\u3092\u884c\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u3002GA4\u3067\u306f10\u79d2\u4ee5\u4e0a\u306e\u6ede\u5728\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/li>\n\n\n\n \u30ab\u30fc\u30c8\u8ffd\u52a0\u7387<\/strong>\uff1a\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u305f\u5272\u5408\u3067\u3059\u3002<\/li>\n\n\n\n \u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/strong>\uff1a\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u305f\u304c\u3001\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306e\u5e73\u5747\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306f\u7d0470%\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u6539\u5584\u306e\u4f59\u5730\u304c\u5927\u304d\u3044\u6307\u6a19\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n \u5546\u54c1\u7cfbKPI\uff1a\u5546\u54c1\u5225\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u30fb\u30ab\u30c6\u30b4\u30ea\u5225\u69cb\u6210\u6bd4\u30fb\u5546\u54c1\u5225CVR<\/h3>\n\n\n\n \u5546\u54c1\u7cfbKPI\u306f\u3001\u500b\u5225\u306e\u5546\u54c1\u3084\u30ab\u30c6\u30b4\u30ea\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u3069\u306e\u5546\u54c1\u304c\u58f2\u308c\u7b4b\u3067\u3001\u3069\u306e\u5546\u54c1\u306b\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \n \u5546\u54c1\u5225\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0<\/strong>\uff1a\u58f2\u4e0a\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b\u5546\u54c1\u3092\u4e00\u89a7\u8868\u793a\u3057\u307e\u3059\u3002\u4e0a\u4f4d20%\u306e\u5546\u54c1\u304c\u5168\u4f53\u58f2\u4e0a\u306e80%\u3092\u5360\u3081\u308b\u300c\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u300d\u304cEC\u30b5\u30a4\u30c8\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/li>\n\n\n\n \u30ab\u30c6\u30b4\u30ea\u5225\u58f2\u4e0a\u69cb\u6210\u6bd4<\/strong>\uff1a\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3054\u3068\u306e\u58f2\u4e0a\u5272\u5408\u3092\u5186\u30b0\u30e9\u30d5\u3067\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n \u5546\u54c1\u5225CVR<\/strong>\uff1a\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u306b\u5bfe\u3059\u308b\u8cfc\u5165\u6570\u306e\u5272\u5408\u3067\u3059\u3002\u8868\u793a\u56de\u6570\u304c\u591a\u3044\u306e\u306bCVR\u304c\u4f4e\u3044\u5546\u54c1\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306e\u6539\u5584\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n \u9867\u5ba2\u7cfbKPI\uff1aLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u30fbF2\u8ee2\u63db\u7387<\/h3>\n\n\n\n \u9867\u5ba2\u7cfbKPI\u306f\u3001\u4e2d\u9577\u671f\u7684\u306a\u58f2\u4e0a\u6210\u9577\u3092\u652f\u3048\u308b\u6307\u6a19\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u306e5\u500d\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084LTV\u306e\u5411\u4e0a\u306fEC\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n \n \u6307\u6a19\u540d<\/th> \u8a08\u7b97\u5f0f<\/th> \u610f\u5473<\/th><\/tr><\/thead> LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/td> \u5e73\u5747\u6ce8\u6587\u5358\u4fa1 \u00d7 \u5e74\u9593\u8cfc\u5165\u56de\u6570 \u00d7 \u7d99\u7d9a\u5e74\u6570<\/td> 1\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u3082\u305f\u3089\u3059\u58f2\u4e0a<\/td><\/tr> \u30ea\u30d4\u30fc\u30c8\u7387<\/td> \u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u6570 \u00f7 \u5168\u9867\u5ba2\u6570 \u00d7 100<\/td> 2\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408<\/td><\/tr> F2\u8ee2\u63db\u7387<\/td> 2\u56de\u76ee\u8cfc\u5165\u8005\u6570 \u00f7 \u521d\u56de\u8cfc\u5165\u8005\u6570 \u00d7 100<\/td> \u521d\u56de\u8cfc\u5165\u304b\u30892\u56de\u76ee\u8cfc\u5165\u306b\u81f3\u3063\u305f\u5272\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n LTV\u3084F2\u8ee2\u63db\u7387\u3092Looker Studio\u4e0a\u3067\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001BigQuery\u9023\u643a\u304c\u5fc5\u8981\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u5f8c\u8ff0\u306e\u300c\u3055\u3089\u306b\u9ad8\u5ea6\u306aEC\u58f2\u4e0a\u5206\u6790\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u300d\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \n\n\n\n <\/i>EC\u30b5\u30a4\u30c8\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u8a2d\u8a08\u65b9\u6cd5\u3010\u30da\u30fc\u30b8\u69cb\u6210\u4f8b\u3011<\/span><\/span><\/h2>\n\n\n\n \u52b9\u679c\u7684\u306a\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u30da\u30fc\u30b8\u69cb\u6210\u3092\u4e8b\u524d\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001EC\u30b5\u30a4\u30c8\u5411\u3051\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u57fa\u672c\u7684\u306a\u8a2d\u8a08\u539f\u5247\u3068\u30016\u3064\u306e\u30da\u30fc\u30b8\u69cb\u6210\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8a2d\u8a08\u306e\u57fa\u672c\u539f\u5247\uff08F\u5b57\u578b\u30ec\u30a4\u30a2\u30a6\u30c8\u30fb\u60c5\u5831\u306e\u512a\u5148\u9806\u4f4d\uff09<\/h3>\n\n\n\n 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Google\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u8ffd\u52a0\u3057\u3001\u5e83\u544a\u8cbb\u7528\u3068\u58f2\u4e0a\u3092\u540c\u3058\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u8868\u793a\u3059\u308c\u3070\u3001ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u5225\u306e\u8a73\u7d30\u5206\u6790<\/strong> \u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u4f7f\u3044\u3001\u3055\u3089\u306b\u8a73\u7d30\u306a\u6d41\u5165\u7d4c\u8def\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30c6\u30fc\u30d6\u30eb\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u30da\u30fc\u30b84\uff1a\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/h3>\n\n\n\n \u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30da\u30fc\u30b8\u3067\u3059\u3002<\/p>\n\n\n\n \u5546\u54c1\u95b2\u89a7\u2192\u30ab\u30fc\u30c8\u8ffd\u52a0\u2192\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u2192\u8cfc\u5165\u5b8c\u4e86\u306e\u30b9\u30c6\u30c3\u30d7\u5225\u5206\u6790<\/strong> GA4\u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u901a\u904e\u6570\u3068\u96e2\u8131\u7387\u3092\u68d2\u30b0\u30e9\u30d5\u3084\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3067\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n \n \u30d5\u30a1\u30cd\u30eb\u30b9\u30c6\u30c3\u30d7<\/th> \u5bfe\u5fdc\u30a4\u30d9\u30f3\u30c8<\/th> \u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead> \u5546\u54c1\u95b2\u89a7<\/td> view_item<\/td> \u5546\u54c1\u30da\u30fc\u30b8\u3078\u306e\u8a98\u5c0e\u306f\u5341\u5206\u304b<\/td><\/tr> \u30ab\u30fc\u30c8\u8ffd\u52a0<\/td> add_to_cart<\/td> \u5546\u54c1\u60c5\u5831\u3084\u4fa1\u683c\u306b\u554f\u984c\u306f\u306a\u3044\u304b<\/td><\/tr> \u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u958b\u59cb<\/td> begin_checkout<\/td> \u9001\u6599\u3084\u624b\u6570\u6599\u3067\u96e2\u8131\u3057\u3066\u3044\u306a\u3044\u304b<\/td><\/tr> \u8cfc\u5165\u5b8c\u4e86<\/td> purchase<\/td> \u6c7a\u6e08\u624b\u6bb5\u3084\u30d5\u30a9\u30fc\u30e0\u306b\u554f\u984c\u306f\u306a\u3044\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u30d5\u30a1\u30cd\u30eb\u96e2\u8131\u7387\u306e\u628a\u63e1\u3068\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a<\/strong> \u5404\u30b9\u30c6\u30c3\u30d7\u9593\u306e\u96e2\u8131\u7387\u3092\u8a08\u7b97\u3057\u3001\u6700\u3082\u96e2\u8131\u7387\u304c\u9ad8\u3044\u30b9\u30c6\u30c3\u30d7\u306b\u5bfe\u3057\u3066\u512a\u5148\u7684\u306b\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30ab\u30fc\u30c8\u8ffd\u52a0\u304b\u3089\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3078\u306e\u96e2\u8131\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u9001\u6599\u306e\u8868\u793a\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u6c7a\u6e08\u624b\u6bb5\u306e\u8ffd\u52a0\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n \u30da\u30fc\u30b85\uff1a\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/h3>\n\n\n\n \u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u5e74\u9f62\u30fb\u6027\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u30fb\u5730\u57df\u5225\u306e\u58f2\u4e0a\u3068CVR<\/strong> GA4\u306e\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u5e74\u9f62\u5c64\u5225\u30fb\u6027\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\uff08PC\/\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\/\u30bf\u30d6\u30ec\u30c3\u30c8\uff09\u30fb\u5730\u57df\u5225\u306e\u58f2\u4e0a\u3068CVR\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306eCVR\u304cPC\u3088\u308a\u5927\u5e45\u306b\u4f4e\u3044\u5834\u5408\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306eUI\u6539\u5584\u304c\u512a\u5148\u8ab2\u984c\u3067\u3059\u3002<\/p>\n\n\n\n \u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u6bd4\u8f03<\/strong> \u300c\u65b0\u898f\/\u30ea\u30d4\u30fc\u30bf\u30fc\u300d\u3092\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u58f2\u4e0a\u3001CVR\u3001AOV\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306eCVR\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30e1\u30eb\u30de\u30ac\u65bd\u7b56\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5f37\u5316\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n \u30da\u30fc\u30b86\uff1a\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/h3>\n\n\n\n \u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001\u58f2\u4e0a\u3084\u30a2\u30af\u30bb\u30b9\u306e\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u66dc\u65e5\u300d\u300c\u6642\u9593\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u6307\u6a19\u306b\u58f2\u4e0a\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u8a2d\u5b9a\u3057\u305f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084\u30c6\u30fc\u30d6\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u58f2\u4e0a\u304c\u96c6\u4e2d\u3059\u308b\u66dc\u65e5\u3084\u6642\u9593\u5e2f\u3092\u7279\u5b9a\u3067\u304d\u308c\u3070\u3001\u30bb\u30fc\u30eb\u544a\u77e5\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u5e83\u544a\u306e\u5165\u672d\u5f37\u5316\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5e73\u65e5\u306e\u663c12\u6642\u3068\u591c21\u6642\u306b\u30a2\u30af\u30bb\u30b9\u304c\u96c6\u4e2d\u3059\u308b\u50be\u5411\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u6642\u9593\u5e2f\u306b\u5408\u308f\u305b\u305f\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084SNS\u6295\u7a3f\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n \n\n\n\n <\/i>\u3010\u5b9f\u8df5\u3011Looker Studio\u3067EC\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u624b\u9806<\/span><\/span><\/h2>\n\n\n\n \u3053\u3053\u304b\u3089\u306f\u3001\u5b9f\u969b\u306bLooker Studio\u3092\u64cd\u4f5c\u3057\u3066EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u624b\u9806\u3092\u3001\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u521d\u3081\u3066Looker Studio\u3092\u4f7f\u3046\u65b9\u3067\u3082\u3001\u3053\u306e\u624b\u9806\u306b\u6cbf\u3063\u3066\u9032\u3081\u308c\u3070\u5b8c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n Step1\uff1a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u8ffd\u52a0\u3068GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u63a5\u7d9a<\/h3>\n\n\n\n Looker Studio\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u30db\u30fc\u30e0\u753b\u9762\u5de6\u4e0a\u306e\u300c\u4f5c\u6210\u300d\u2192\u300c\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u30b3\u30cd\u30af\u30bf\u4e00\u89a7\u304b\u3089\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3092\u9078\u629e\u3057\u3001\u5bfe\u8c61\u306eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u3093\u3067\u300c\u63a5\u7d9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u63a5\u7d9a\u304c\u5b8c\u4e86\u3059\u308b\u3068\u30d5\u30a3\u30fc\u30eb\u30c9\u4e00\u89a7\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u3053\u306b\u306fGA4\u306e\u3059\u3079\u3066\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19\u304c\u4e00\u89a7\u3067\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u4f7f\u7528\u3057\u305f\u3044\u9805\u76ee\u304c\u5b58\u5728\u3059\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u78ba\u8a8d\u5f8c\u3001\u53f3\u4e0a\u306e\u300c\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u7de8\u96c6\u753b\u9762\u306b\u9077\u79fb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n Step2\uff1a\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3067\u58f2\u4e0a\u9ad8\u30fb\u6ce8\u6587\u6570\u30fbCVR\u30fbAOV\u3092\u8868\u793a\u3059\u308b<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u6700\u4e0a\u90e8\u306b\u3001EC\u30b5\u30a4\u30c8\u306e\u4e3b\u8981KPI\u3092\u8868\u793a\u3059\u308b\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002\u30e1\u30cb\u30e5\u30fc\u30d0\u30fc\u306e\u300c\u30b0\u30e9\u30d5\u3092\u8ffd\u52a0\u300d\u304b\u3089\u300c\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u3092\u9078\u629e\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n \n \u30b9\u30b3\u30a2\u30ab\u30fc\u30c9<\/th> \u6307\u6a19\u306e\u8a2d\u5b9a<\/th> \u6bd4\u8f03\u671f\u9593<\/th><\/tr><\/thead> \u58f2\u4e0a\u9ad8<\/td> purchaseRevenue<\/td> \u524d\u306e\u671f\u9593\uff08\u524d\u6708\uff09<\/td><\/tr> \u6ce8\u6587\u6570<\/td> e\u30b3\u30de\u30fc\u30b9\u306e\u8cfc\u5165\u6570<\/td> \u524d\u306e\u671f\u9593\uff08\u524d\u6708\uff09<\/td><\/tr> \u8cfc\u5165\u7387\uff08CVR\uff09<\/td> \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td> \u524d\u306e\u671f\u9593\uff08\u524d\u6708\uff09<\/td><\/tr> AOV<\/td> \u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9\u3067\u4f5c\u6210\uff08\u5f8c\u8ff0\uff09<\/td> \u524d\u306e\u671f\u9593\uff08\u524d\u6708\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u6bd4\u8f03\u671f\u9593\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u524d\u6708\u3068\u306e\u5dee\u5206\u304c\u81ea\u52d5\u3067\u8868\u793a\u3055\u308c\u3001\u6570\u5024\u304c\u4e0a\u6607\u3057\u3066\u3044\u308c\u3070\u7dd1\u8272\u3001\u4e0b\u964d\u3057\u3066\u3044\u308c\u3070\u8d64\u8272\u3067\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u4e00\u76ee\u3067\u72b6\u6cc1\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n Step3\uff1a\u6642\u7cfb\u5217\u30b0\u30e9\u30d5\u3067\u58f2\u4e0a\u30c8\u30ec\u30f3\u30c9\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n\n\n\n \u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u306e\u4e0b\u306b\u3001\u65e5\u5225\u306e\u58f2\u4e0a\u63a8\u79fb\u3092\u8868\u793a\u3059\u308b\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002\u300c\u30b0\u30e9\u30d5\u3092\u8ffd\u52a0\u300d\u2192\u300c\u6642\u7cfb\u5217\u30b0\u30e9\u30d5\u300d\u3092\u9078\u629e\u3057\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u65e5\u4ed8\u300d\u3001\u6307\u6a19\u306b\u300cpurchaseRevenue\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u6bd4\u8f03\u671f\u9593\u3068\u3057\u3066\u300c\u524d\u306e\u671f\u9593\u300d\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u5f53\u6708\u306e\u58f2\u4e0a\u30e9\u30a4\u30f3\u3068\u524d\u6708\u306e\u58f2\u4e0a\u30e9\u30a4\u30f3\u304c\u540c\u3058\u30b0\u30e9\u30d5\u4e0a\u306b\u91cd\u306a\u3063\u3066\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u58f2\u4e0a\u30da\u30fc\u30b9\u306e\u6bd4\u8f03\u304c\u76f4\u611f\u7684\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n Step4\uff1a\u30c6\u30fc\u30d6\u30eb\u3067\u5546\u54c1\u5225\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n\n\n\n \u300c\u30b0\u30e9\u30d5\u3092\u8ffd\u52a0\u300d\u2192\u300c\u8868\u300d\u3092\u9078\u629e\u3057\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30a2\u30a4\u30c6\u30e0\u540d\u300d\u3001\u6307\u6a19\u306b\u300c\u30a2\u30a4\u30c6\u30e0\u306e\u53ce\u76ca\u300d\u300c\u30a2\u30a4\u30c6\u30e0\u306e\u6570\u91cf\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4e26\u3073\u66ff\u3048\u3067\u300c\u30a2\u30a4\u30c6\u30e0\u306e\u53ce\u76ca\u300d\u3092\u964d\u9806\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u58f2\u4e0a\u306e\u9ad8\u3044\u5546\u54c1\u304b\u3089\u9806\u306b\u8868\u793a\u3055\u308c\u308b\u5546\u54c1\u5225\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u8868\u306e\u30b9\u30bf\u30a4\u30eb\u8a2d\u5b9a\u3067\u300c\u68d2\u30b0\u30e9\u30d5\u3092\u8868\u793a\u300d\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u6570\u5024\u306e\u5927\u5c0f\u304c\u8996\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u300c\u756a\u53f7\u3092\u8868\u793a\u300d\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u3068\u3001\u9806\u4f4d\u756a\u53f7\u3082\u81ea\u52d5\u3067\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n Step5\uff1a\u5186\u30b0\u30e9\u30d5\u3067\u30c1\u30e3\u30cd\u30eb\u5225\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u8868\u793a\u3059\u308b<\/h3>\n\n\n\n \u300c\u30b0\u30e9\u30d5\u3092\u8ffd\u52a0\u300d\u2192\u300c\u5186\u30b0\u30e9\u30d5\u300d\u3092\u9078\u629e\u3057\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3001\u6307\u6a19\u306b\u300cpurchaseRevenue\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u81ea\u7136\u691c\u7d22\u3001\u6709\u6599\u5e83\u544a\u3001SNS\u3001\u30e1\u30fc\u30eb\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u5225\u58f2\u4e0a\u69cb\u6210\u6bd4\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u30b9\u30e9\u30a4\u30b9\u6570\u306f5\u301c7\u7a0b\u5ea6\u306b\u6291\u3048\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u69cb\u6210\u6bd4\u306e\u5c0f\u3055\u3044\u30c1\u30e3\u30cd\u30eb\u306f\u300c\u305d\u306e\u4ed6\u300d\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u3067\u3001\u30b0\u30e9\u30d5\u306e\u8996\u8a8d\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n Step6\uff1a\u671f\u9593\u8a2d\u5b9a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3068\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u8ffd\u52a0\u3059\u308b<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u4e0a\u90e8\u306b\u300c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u8ffd\u52a0\u300d\u2192\u300c\u671f\u9593\u8a2d\u5b9a\u300d\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u671f\u9593\u306f\u300c\u4eca\u6708\u521d\u3081\u304b\u3089\u4eca\u65e5\u307e\u3067\u300d\u307e\u305f\u306f\u300c\u5148\u6708\u300d\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u65e5\u5e38\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n \u3055\u3089\u306b\u300c\u30d7\u30eb\u30c0\u30a6\u30f3\u30ea\u30b9\u30c8\u300d\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u8ffd\u52a0\u3057\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30c7\u30d0\u30a4\u30b9\u30ab\u30c6\u30b4\u30ea\u300d\u3084\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u95b2\u89a7\u8005\u304c\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u30c7\u30fc\u30bf\u3092\u7d5e\u308a\u8fbc\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n Step7\uff1a\u30b9\u30bf\u30a4\u30eb\u30fb\u30ab\u30e9\u30fc\u30fb\u30d5\u30a9\u30f3\u30c8\u3092\u6574\u3048\u3066\u30d6\u30e9\u30f3\u30c9\u30c6\u30fc\u30de\u3092\u9069\u7528\u3059\u308b<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u898b\u305f\u76ee\u3092\u6574\u3048\u308b\u305f\u3081\u306b\u3001\u300c\u30c6\u30fc\u30de\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u300d\u304b\u3089\u30ab\u30b9\u30bf\u30e0\u30c6\u30fc\u30de\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n \n \u8a2d\u5b9a\u9805\u76ee<\/th> \u63a8\u5968\u8a2d\u5b9a<\/th><\/tr><\/thead> \u30e1\u30a4\u30f3\u30ab\u30e9\u30fc<\/td> \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30ab\u30e9\u30fc\uff08\u4f8b\uff1a#0066CC\uff09<\/td><\/tr> \u30b5\u30d6\u30ab\u30e9\u30fc<\/td> \u8584\u3044\u80cc\u666f\u8272\uff08\u4f8b\uff1a#F5F7FA\uff09<\/td><\/tr> \u30d5\u30a9\u30f3\u30c8<\/td> Noto Sans JP\uff08\u65e5\u672c\u8a9e\u5bfe\u5fdc\uff09<\/td><\/tr> \u30b0\u30e9\u30d5\u306e\u8272<\/td> 3\u8272\u4ee5\u5185\u3067\u7d71\u4e00<\/td><\/tr> \u30ec\u30dd\u30fc\u30c8\u30b5\u30a4\u30ba<\/td> \u30ef\u30a4\u30c9\uff081200 \u00d7 900px\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u80cc\u666f\u8272\u306b\u30bb\u30af\u30b7\u30e7\u30f3\u3054\u3068\u306e\u533a\u5207\u308a\u3092\u5165\u308c\u308b\u3068\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u69cb\u9020\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30ed\u30b4\u753b\u50cf\u3092\u5de6\u4e0a\u306b\u914d\u7f6e\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u7d71\u4e00\u611f\u304c\u51fa\u307e\u3059\u3002<\/p>\n\n\n\t\t \n\t\t\t\n\t\t\t<\/span>\n\t\t\t \n\t\t\t\t2024\u5e7411\u670821\u65e5<\/time>\t\t\t\t\u68d2\u30b0\u30e9\u30d5\u306e\u898b\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u3068\u4f5c\u308a\u65b9\uff5c3\u7a2e\u985e\u306e\u68d2\u30b0\u30e9\u30d5\u3092\u56f3\u89e3\u3067\u89e3\u8aac\u3010\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff08\u65e7Looker Studio\uff09\u3011<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\n\n \n\n\n\n <\/i>EC\u58f2\u4e0a\u5206\u6790\u3067\u4f7f\u3048\u308b\u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u30ec\u30b7\u30d4\u96c6\u3010\u30b3\u30d4\u30daOK\u3011<\/span><\/span><\/h2>\n\n\n\n Looker Studio\u306e\u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u3001GA4\u306e\u6a19\u6e96\u6307\u6a19\u306b\u306f\u306a\u3044\u72ec\u81ea\u306eKPI\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u3067\u983b\u7e41\u306b\u4f7f\u3046\u8a08\u7b97\u5f0f\u3092\u30b3\u30d4\u30da\u3067\u4f7f\u3048\u308b\u5f62\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u5e73\u5747\u6ce8\u6587\u5358\u4fa1\uff08AOV\uff09\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n AOV\uff08Average Order Value\uff09\u306f\u30011\u56de\u306e\u6ce8\u6587\u3042\u305f\u308a\u306e\u5e73\u5747\u91d1\u984d\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n \u30d5\u30a3\u30fc\u30eb\u30c9\u540d\uff1a\u5e73\u5747\u6ce8\u6587\u5358\u4fa1\uff08AOV\uff09\n\u8a08\u7b97\u5f0f\uff1apurchaseRevenue \/ ecommercePurchases\n\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\uff1a\u901a\u8ca8\uff08JPY\uff09\n<\/code><\/pre>\n\n\n\n AOV\u306e\u5411\u4e0a\u306b\u306f\u3001\u30bb\u30c3\u30c8\u5272\u5f15\u3084\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848\uff09\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n \u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n \u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306f\u30011\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u30d5\u30a3\u30fc\u30eb\u30c9\u540d\uff1a\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\n\u8a08\u7b97\u5f0f\uff1auserEngagementDuration \/ activeUsers\n\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\uff1a\u6301\u7d9a\u6642\u9593\uff08\u79d2\uff09\n<\/code><\/pre>\n\n\n\n \u6ede\u5728\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u5c0e\u7dda\u8a2d\u8a08\u306b\u8ab2\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u8cfc\u5165\u7387\uff08CVR\uff09\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n \u8cfc\u5165\u7387\u306f\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u3046\u3061\u3001\u8cfc\u5165\u306b\u81f3\u3063\u305f\u5272\u5408\u3067\u3059\u3002<\/p>\n\n\n\n \u30d5\u30a3\u30fc\u30eb\u30c9\u540d\uff1a\u8cfc\u5165\u7387\uff08CVR\uff09\n\u8a08\u7b97\u5f0f\uff1aecommercePurchases \/ sessions * 100\n\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\uff1a\u30d1\u30fc\u30bb\u30f3\u30c8\n<\/code><\/pre>\n\n\n\n GA4\u306b\u306fsessionConversionRate\u3068\u3044\u3046\u6a19\u6e96\u6307\u6a19\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9\u3067\u72ec\u81ea\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u6307\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u5206\u6790\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n \u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306f\u3001\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u305f\u304c\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306b\u9032\u307e\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u3067\u3059\u3002<\/p>\n\n\n\n \u30d5\u30a3\u30fc\u30eb\u30c9\u540d\uff1a\u30ab\u30fc\u30c8\u653e\u68c4\u7387\n\u8a08\u7b97\u5f0f\uff1a(addToCarts - ecommercePurchases) \/ addToCarts * 100\n\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\uff1a\u30d1\u30fc\u30bb\u30f3\u30c8\n<\/code><\/pre>\n\n\n\n EC\u30b5\u30a4\u30c8\u306e\u5e73\u5747\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306f\u7d0470%\u524d\u5f8c\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u9001\u6599\u306e\u660e\u793a\u3001\u30b2\u30b9\u30c8\u8cfc\u5165\u306e\u5c0e\u5165\u3001\u6c7a\u6e08\u624b\u6bb5\u306e\u8ffd\u52a0\u306a\u3069\u306e\u5bfe\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n \u524d\u6708\u6bd4\u30fb\u524d\u5e74\u6bd4\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n Looker Studio\u3067\u306f\u3001\u6bd4\u8f03\u671f\u9593\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3067\u81ea\u52d5\u7684\u306b\u524d\u6708\u6bd4\u30fb\u524d\u5e74\u6bd4\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30c6\u30fc\u30d6\u30eb\u3084\u30b0\u30e9\u30d5\u306e\u4e2d\u3067\u524d\u6708\u6bd4\u3092\u8868\u793a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30c7\u30fc\u30bf\u30d6\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n \n \u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3092\u9078\u629e\u3057\u3001\u300c\u8a2d\u5b9a\u300d\u30bf\u30d6\u3092\u958b\u304f<\/li>\n\n\n\n \u300c\u6bd4\u8f03\u671f\u9593\u300d\u3092\u300c\u524d\u306e\u671f\u9593\u300d\u306b\u8a2d\u5b9a<\/li>\n\n\n\n \u300c\u8a73\u7d30\u8a2d\u5b9a\u300d\u3067\u6bd4\u8f03\u65b9\u5f0f\u3092\u300c\u5909\u5316\u7387\u300d\u306b\u8a2d\u5b9a<\/li>\n<\/ol>\n\n\n\n \u524d\u5e74\u6bd4\u3092\u8868\u793a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u300c\u6bd4\u8f03\u671f\u9593\u300d\u3092\u300c\u524d\u5e74\u300d\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n ROAS\uff08\u5e83\u544a\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n ROAS\uff08Return on Ad Spend\uff09\u306f\u3001\u5e83\u544a\u8cbb\u75281\u5186\u3042\u305f\u308a\u306b\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u91d1\u984d\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002Google\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u8ffd\u52a0\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u30d5\u30a3\u30fc\u30eb\u30c9\u540d\uff1aROAS\n\u8a08\u7b97\u5f0f\uff1aconversionValue \/ cost * 100\n\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\uff1a\u30d1\u30fc\u30bb\u30f3\u30c8\n<\/code><\/pre>\n\n\n\n ROAS 100%\u306f\u640d\u76ca\u5206\u5c90\u70b9\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001EC\u30b5\u30a4\u30c8\u3067\u306fROAS 300%\u4ee5\u4e0a\u304c\u76ee\u6a19\u5024\u3068\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n \u58f2\u4e0a\u76ee\u6a19\u9054\u6210\u7387\u306e\u8a08\u7b97\u5f0f\uff08\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u9023\u643a\uff09<\/h3>\n\n\n\n \u6708\u6b21\u306e\u58f2\u4e0a\u76ee\u6a19\u3092Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u5165\u529b\u3057\u3001Looker Studio\u306b\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u7387\u3092\u81ea\u52d5\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068GA4\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u30d6\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u76ee\u6a19\u9054\u6210\u7387\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u30d5\u30a3\u30fc\u30eb\u30c9\u540d\uff1a\u76ee\u6a19\u9054\u6210\u7387\n\u8a08\u7b97\u5f0f\uff1apurchaseRevenue \/ \u58f2\u4e0a\u76ee\u6a19 * 100\n\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\uff1a\u30d1\u30fc\u30bb\u30f3\u30c8\n<\/code><\/pre>\n\n\n\n \u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u5074\u306b\u300c\u5e74\u6708\u300d\u3068\u300c\u58f2\u4e0a\u76ee\u6a19\u300d\u306e\u5217\u3092\u7528\u610f\u3057\u3001Looker Studio\u5074\u3067\u65e5\u4ed8\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u30ad\u30fc\u3068\u3057\u3066\u30d6\u30ec\u30f3\u30c9\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \n\n\n\n <\/i>\u3055\u3089\u306b\u9ad8\u5ea6\u306aEC\u58f2\u4e0a\u5206\u6790\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5<\/span><\/span><\/h2>\n\n\n\n Looker Studio\u3068GA4\u306e\u57fa\u672c\u7684\u306a\u9023\u643a\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001BigQuery\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u9ad8\u5ea6\u306a\u5206\u6790\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n BigQuery\u9023\u643a\u306b\u3088\u308b\u30b3\u30db\u30fc\u30c8\u5206\u6790\u30fbLTV\u5206\u6790\u306e\u5b9f\u88c5<\/h3>\n\n\n\n BigQuery\u306f\u3001GA4\u306e\u30c7\u30fc\u30bf\u3092\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u683c\u7d0d\u3067\u304d\u308bGoogle\u306e\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002GA4\u306e\u7121\u6599\u7248\u3067\u3082BigQuery\u3078\u306e\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001SQL\u3092\u4f7f\u3063\u305f\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n BigQuery\u3068Looker Studio\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3067\u304d\u308b\u5206\u6790\u306e\u4f8b\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n \n \u30b3\u30db\u30fc\u30c8\u5206\u6790<\/strong>\uff1a\u521d\u56de\u8cfc\u5165\u6708\u3054\u3068\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u305d\u306e\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3084\u58f2\u4e0a\u63a8\u79fb\u3092\u8ffd\u8de1<\/li>\n\n\n\n LTV\u5206\u6790<\/strong>\uff1a\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u3092\u7b97\u51fa\u3057\u3001LTV\u306e\u9ad8\u3044\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a<\/li>\n\n\n\n RFM\u5206\u6790<\/strong>\uff1aRecency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u8ef8\u3067\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/li>\n<\/ul>\n\n\n\n \u63a5\u7d9a\u65b9\u6cd5\u306f\u3001Looker Studio\u306e\u300c\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u8ffd\u52a0\u300d\u2192\u300cBigQuery\u300d\u2192\u5bfe\u8c61\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fb\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u30fb\u30c6\u30fc\u30d6\u30eb\u3092\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u3059\u3002SQL\u30af\u30a8\u30ea\u3092\u76f4\u63a5\u5165\u529b\u3057\u3066\u3001\u52a0\u5de5\u6e08\u307f\u306e\u30c7\u30fc\u30bf\u3092Looker Studio\u306b\u63a5\u7d9a\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u9023\u643a\u3067\u5728\u5eab\u30c7\u30fc\u30bf\u30fb\u58f2\u4e0a\u76ee\u6a19\u3092\u7d71\u5408\u3059\u308b<\/h3>\n\n\n\n Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u5728\u5eab\u30c7\u30fc\u30bf\u3084\u58f2\u4e0a\u76ee\u6a19\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u5834\u5408\u3001Looker Studio\u306b\u63a5\u7d9a\u3057\u3066\u540c\u4e00\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4e0a\u3067\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u9023\u643a\u306e\u6d3b\u7528\u4f8b\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n \n \u58f2\u4e0a\u76ee\u6a19\u3068\u5b9f\u7e3e\u306e\u5bfe\u6bd4<\/strong>\uff1a\u6708\u6b21\u58f2\u4e0a\u76ee\u6a19\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u5165\u529b\u3057\u3001GA4\u306e\u5b9f\u7e3e\u30c7\u30fc\u30bf\u3068\u30d6\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u3066\u9054\u6210\u7387\u3092\u8868\u793a<\/li>\n\n\n\n \u5728\u5eab\u56de\u8ee2\u7387\u306e\u53ef\u8996\u5316<\/strong>\uff1a\u5546\u54c1\u5225\u306e\u5728\u5eab\u6570\u30c7\u30fc\u30bf\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u7ba1\u7406\u3057\u3001GA4\u306e\u8ca9\u58f2\u6570\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5728\u5eab\u56de\u8ee2\u7387\u3092\u7b97\u51fa<\/li>\n\n\n\n \u30ab\u30b9\u30bf\u30e0KPI\u306e\u8ffd\u52a0<\/strong>\uff1aGA4\u3067\u306f\u53d6\u5f97\u3067\u304d\u306a\u3044\u72ec\u81ea\u306e\u6307\u6a19\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001NPS\u7b49\uff09\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u7d4c\u7531\u3067\u8ffd\u52a0<\/li>\n<\/ul>\n\n\n\n Google\u5e83\u544a\u30fbMeta\u5e83\u544a\u30fbYahoo\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u305fROAS\u6bd4\u8f03<\/h3>\n\n\n\n EC\u30b5\u30a4\u30c8\u3067\u306f\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002Looker Studio\u3067\u306f\u3001\u5404\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u30921\u3064\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u7d71\u5408\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u3067ROAS\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n \n \u5e83\u544a\u5a92\u4f53<\/th> \u63a5\u7d9a\u65b9\u6cd5<\/th> \u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf<\/th><\/tr><\/thead> Google\u5e83\u544a<\/td> \u516c\u5f0f\u30b3\u30cd\u30af\u30bf\uff08\u7121\u6599\uff09<\/td> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u8cbb\u7528\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td><\/tr> Meta\u5e83\u544a<\/td> \u30d1\u30fc\u30c8\u30ca\u30fc\u30b3\u30cd\u30af\u30bf\uff08\u6709\u6599\u306e\u5834\u5408\u3042\u308a\uff09<\/td> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u8cbb\u7528\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td><\/tr> Yahoo\u5e83\u544a<\/td> \u30d1\u30fc\u30c8\u30ca\u30fc\u30b3\u30cd\u30af\u30bf\uff08\u6709\u6599\u306e\u5834\u5408\u3042\u308a\uff09<\/td> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u8cbb\u7528\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u5404\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u30d6\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u3001\u5171\u901a\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff08\u65e5\u4ed8\u306a\u3069\uff09\u3067\u307e\u3068\u3081\u308b\u3053\u3068\u3067\u3001\u5a92\u4f53\u6a2a\u65ad\u306e\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30dd\u30fc\u30c8\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n Shopify\u30fbBASE\u30fbEC-CUBE\u306a\u3069\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u5225\u306e\u9023\u643a\u65b9\u6cd5<\/h3>\n\n\n\n \u5229\u7528\u3057\u3066\u3044\u308bEC\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u3001GA4\u3084Looker Studio\u3068\u306e\u9023\u643a\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n Shopify<\/strong>\uff1aGA4\u3068\u306e\u9023\u643a\u304c\u6700\u3082\u7c21\u5358\u3067\u3059\u3002Shopify\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089Google\u30c1\u30e3\u30cd\u30eb\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3001GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3ID\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001add_to_cart\u3001begin_checkout\u3001purchase\u30a4\u30d9\u30f3\u30c8\u304c\u81ea\u52d5\u7684\u306b\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001Shopify\u306e\u6ce8\u6587\u30c7\u30fc\u30bf\u3092Looker Studio\u306b\u76f4\u63a5\u63a5\u7d9a\u3059\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30b3\u30cd\u30af\u30bf\uff08CData\u306a\u3069\uff09\u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n BASE<\/strong>\uff1aGA4\u306ee\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u306f\u624b\u52d5\u3067\u306e\u5b9f\u88c5\u304c\u5fc5\u8981\u3067\u3059\u3002GTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3092\u8a2d\u7f6e\u3057\u3001dataLayer\u306be\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3092\u9001\u4fe1\u3059\u308b\u30ab\u30b9\u30bf\u30e0\u30b3\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n EC-CUBE<\/strong>\uff1a\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3063\u305fGA4\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u3002EC-CUBE\u516c\u5f0f\u306eGA4\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u4e3b\u8981\u306ae\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u8a08\u6e2c\u3092\u81ea\u52d5\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \n\n\n\n <\/i>EC\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u904b\u7528\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/span><\/h2>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u4f5c\u6210\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u904b\u7528\u30fb\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u771f\u306e\u4fa1\u5024\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u65e5\u5e38\u904b\u7528\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u5171\u6709\u65b9\u6cd5\u306e\u7a2e\u985e\u3068\u4f7f\u3044\u5206\u3051\uff08URL\u5171\u6709\u30fbPDF\u51fa\u529b\u30fb\u30e1\u30fc\u30eb\u81ea\u52d5\u914d\u4fe1\uff09<\/h3>\n\n\n\n Looker Studio\u306e\u5171\u6709\u65b9\u6cd5\u306f\u3001\u7528\u9014\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n \n \u5171\u6709\u65b9\u6cd5<\/th> \u9069\u3057\u305f\u7528\u9014<\/th> \u30e1\u30ea\u30c3\u30c8<\/th><\/tr><\/thead> URL\u5171\u6709\uff08\u95b2\u89a7\u6a29\u9650\uff09<\/td> \u793e\u5185\u306e\u65e5\u5e38\u7684\u306a\u30c7\u30fc\u30bf\u78ba\u8a8d<\/td> \u5e38\u306b\u6700\u65b0\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u53ef\u80fd<\/td><\/tr> URL\u5171\u6709\uff08\u7de8\u96c6\u6a29\u9650\uff09<\/td> \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u5171\u540c\u7de8\u96c6<\/td> \u8907\u6570\u4eba\u3067\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u53ef\u80fd<\/td><\/tr> PDF\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/td> \u6708\u6b21\u5831\u544a\u8cc7\u6599\u306e\u4f5c\u6210<\/td> \u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082\u95b2\u89a7\u53ef\u80fd<\/td><\/tr> \u30e1\u30fc\u30eb\u81ea\u52d5\u914d\u4fe1<\/td> \u7d4c\u55b6\u5c64\u3078\u306e\u5b9a\u671f\u30ec\u30dd\u30fc\u30c8<\/td> \u6bce\u671d\u81ea\u52d5\u3067\u6700\u65b0\u6570\u5024\u3092\u9001\u4fe1\u53ef\u80fd<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n \u7d4c\u55b6\u5c64\u306b\u306f\u30e1\u30fc\u30eb\u81ea\u52d5\u914d\u4fe1\u3067\u9031\u6b21\u30fb\u6708\u6b21\u306e\u30b5\u30de\u30ea\u3092\u9001\u308a\u3001\u73fe\u5834\u62c5\u5f53\u8005\u306b\u306fURL\u5171\u6709\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3066\u3082\u3089\u3046\u3001\u3068\u3044\u3046\u904b\u7528\u304c\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n\n\n\n \u30c7\u30fc\u30bf\u66f4\u65b0\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u30ad\u30e3\u30c3\u30b7\u30e5\u8a2d\u5b9a\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n Looker Studio\u306e\u30c7\u30fc\u30bf\u306f\u81ea\u52d5\u3067\u66f4\u65b0\u3055\u308c\u307e\u3059\u304c\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\uff08\u4e00\u6642\u4fdd\u5b58\uff09\u306e\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u8868\u793a\u901f\u5ea6\u3068\u30c7\u30fc\u30bf\u306e\u9bae\u5ea6\u304c\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n GA4\u30b3\u30cd\u30af\u30bf\u306e\u30c7\u30fc\u30bf\u30ad\u30e3\u30c3\u30b7\u30e5\u306f\u6700\u592712\u6642\u9593\u3067\u3059\u3002\u3088\u308a\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30ea\u30bd\u30fc\u30b9\u300d\u2192\u300c\u8ffd\u52a0\u6e08\u307f\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u7ba1\u7406\u300d\u2192\u300c\u30c7\u30fc\u30bf\u306e\u66f4\u65b0\u9593\u9694\u300d\u3092\u77ed\u304f\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u66f4\u65b0\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u3068\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c\u9045\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u7528\u9014\u306b\u5fdc\u3058\u305f\u30d0\u30e9\u30f3\u30b9\u8abf\u6574\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n \u30ec\u30dd\u30fc\u30c8\u306e\u6700\u4e0a\u90e8\u306b\u300c\u6700\u7d42\u30c7\u30fc\u30bf\u66f4\u65b0\u65e5\u6642\u300d\u3092\u8868\u793a\u3059\u308b\u30c6\u30ad\u30b9\u30c8\u3084\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3092\u914d\u7f6e\u3057\u3066\u304a\u304f\u3068\u3001\u95b2\u89a7\u8005\u304c\u30c7\u30fc\u30bf\u306e\u9bae\u5ea6\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u3088\u304f\u3042\u308b\u30c8\u30e9\u30d6\u30eb\u3068\u5bfe\u51e6\u6cd5\uff08\u30c7\u30fc\u30bf\u6b20\u640d\u30fb\u8868\u793a\u30a8\u30e9\u30fc\u30fb\u6a29\u9650\u30a8\u30e9\u30fc\uff09<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u904b\u7528\u4e2d\u306b\u767a\u751f\u3057\u3084\u3059\u3044\u30c8\u30e9\u30d6\u30eb\u3068\u3001\u305d\u306e\u5bfe\u51e6\u6cd5\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n 1. \u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u30fb0\u306b\u306a\u308b<\/strong><\/p>\n\n\n\n \n \u539f\u56e0\uff1aGA4\u306ee\u30b3\u30de\u30fc\u30b9\u30bf\u30b0\u304c\u6b63\u3057\u304f\u52d5\u4f5c\u3057\u3066\u3044\u306a\u3044\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u8a8d\u8a3c\u304c\u5207\u308c\u3066\u3044\u308b<\/li>\n\n\n\n \u5bfe\u51e6\uff1aGA4\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u8a08\u6e2c\u78ba\u8a8d\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u518d\u8a8d\u8a3c<\/li>\n<\/ul>\n\n\n\n 2. \u6570\u5024\u304cGA4\u7ba1\u7406\u753b\u9762\u3068\u4e00\u81f4\u3057\u306a\u3044<\/strong><\/p>\n\n\n\n \n \u539f\u56e0\uff1a\u671f\u9593\u8a2d\u5b9a\u306e\u30ba\u30ec\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u306e\u8a2d\u5b9a\u30df\u30b9\u3001\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306e\u9055\u3044<\/li>\n\n\n\n \u5bfe\u51e6\uff1a\u671f\u9593\u8a2d\u5b9a\u3092\u540c\u4e00\u6761\u4ef6\u306b\u63c3\u3048\u3066\u518d\u78ba\u8a8d<\/li>\n<\/ul>\n\n\n\n 3. \u300c\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u6a29\u9650\u304c\u3042\u308a\u307e\u305b\u3093\u300d\u3068\u8868\u793a\u3055\u308c\u308b<\/strong><\/p>\n\n\n\n \n \u539f\u56e0\uff1a\u5171\u6709\u8a2d\u5b9a\u3067\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306eGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u306a\u3044<\/li>\n\n\n\n \u5bfe\u51e6\uff1a\u300c\u5171\u6709\u300d\u2192\u300c\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u52a0\u300d\u304b\u3089\u5bfe\u8c61\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u8ffd\u52a0<\/li>\n<\/ul>\n\n\n\n \u6708\u6b21\u30ec\u30d3\u30e5\u30fc\u3067\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u65b9\u6cd5<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u6708\u306b1\u56de\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n \u30ec\u30d3\u30e5\u30fc\u3067\u78ba\u8a8d\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n \n KPI\u306e\u9054\u6210\u72b6\u6cc1\u306e\u78ba\u8a8d<\/strong>\uff1a\u58f2\u4e0a\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u9054\u6210\u7387\u3001\u524d\u6708\u6bd4\u30fb\u524d\u5e74\u6bd4\u306e\u5909\u52d5\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n\n\n\n \u7570\u5e38\u5024\u30fb\u5909\u52d5\u8981\u56e0\u306e\u7279\u5b9a<\/strong>\uff1a\u58f2\u4e0a\u304c\u5927\u304d\u304f\u5909\u52d5\u3057\u305f\u65e5\u3092\u7279\u5b9a\u3057\u3001\u30bb\u30fc\u30eb\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u5e83\u544a\u914d\u4fe1\u306a\u3069\u306e\u65bd\u7b56\u3068\u306e\u95a2\u9023\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/li>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u81ea\u4f53\u306e\u6539\u5584<\/strong>\uff1a\u300c\u898b\u3066\u3044\u306a\u3044\u6307\u6a19\u300d\u300c\u8ffd\u52a0\u3057\u305f\u3044\u6307\u6a19\u300d\u304c\u306a\u3044\u304b\u3092\u30c1\u30fc\u30e0\u3067\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u5b9a\u671f\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n \n\n\n\n <\/i>\u307e\u3068\u3081\uff1aLooker Studio \u00d7 EC\u30b5\u30a4\u30c8\u58f2\u4e0a\u5206\u6790\u3067\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3057\u3088\u3046<\/span><\/span><\/h2>\n\n\n\n \u672c\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/h3>\n\n\n\n \u672c\u8a18\u4e8b\u3067\u306f\u3001Looker Studio\u3092\u4f7f\u3063\u305fEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u3064\u3044\u3066\u3001\u8a2d\u8a08\u304b\u3089\u69cb\u7bc9\u3001\u904b\u7528\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n \u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \n Looker Studio\u306f\u7121\u6599\u3067\u4f7f\u3048\u308bGoogle\u306eBI\u30c4\u30fc\u30eb<\/strong>\u3067\u3042\u308a\u3001GA4\u3068\u306e\u516c\u5f0f\u9023\u643a\u3067\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306a\u3057\u306e\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd<\/li>\n\n\n\n EC\u58f2\u4e0a\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u00d7CVR\u00d7AOV<\/strong>\u306b\u5206\u89e3\u3067\u304d\u3001\u3053\u306eKPI\u30c4\u30ea\u30fc\u306b\u6cbf\u3063\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8a2d\u8a08\u304c\u52b9\u679c\u7684<\/li>\n\n\n\n 6\u3064\u306e\u30da\u30fc\u30b8\u69cb\u6210<\/strong>\uff08\u5168\u4f53\u30b5\u30de\u30ea\u3001\u5546\u54c1\u5206\u6790\u3001\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u5206\u6790\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3001\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u5206\u6790\uff09\u3092\u63a8\u5968<\/li>\n\n\n\n \u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9<\/strong>\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001AOV\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u3001ROAS\u306a\u3069\u306e\u72ec\u81eaKPI\u3092\u4f5c\u6210\u53ef\u80fd<\/li>\n\n\n\n BigQuery\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3068\u306e\u9023\u643a<\/strong>\u3067\u3001LTV\u5206\u6790\u3084\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u5206\u6790\u3082\u5b9f\u73fe\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n \u307e\u305a\u3084\u308b\u3079\u304d3\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u69cb\u7bc9\u3092\u59cb\u3081\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u4ee5\u4e0b\u306e3\u30b9\u30c6\u30c3\u30d7\u3092\u5b9f\u884c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n \n GA4\u306ee\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u3092\u78ba\u8a8d\u3059\u308b<\/strong>\uff1aGA4\u306e\u300c\u53ce\u76ca\u5316\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u58f2\u4e0a\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u5b9f\u88c5\u3092\u5148\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n Looker Studio\u3068GA4\u3092\u63a5\u7d9a\u3059\u308b<\/strong>\uff1aLooker Studio\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001GA4\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u63a5\u7d9a\u81ea\u4f53\u306f5\u5206\u7a0b\u5ea6\u3067\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/li>\n\n\n\n \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30b3\u30d4\u30fc\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b<\/strong>\uff1a\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30d9\u30fc\u30b9\u306b\u3001\u81ea\u793e\u306eKPI\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n\n\n\n \n\n\n\n <\/i>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/span><\/span><\/h2>\n\n\n\n \n Looker Studio\u306f\u672c\u5f53\u306b\u7121\u6599\u3067\u4f7f\u3048\u307e\u3059\u304b\uff1f<\/dt> \n Looker Studio\u306f\u5b8c\u5168\u306b\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3055\u3048\u3042\u308c\u3070\u3001\u521d\u671f\u8cbb\u7528\u30fb\u6708\u984d\u8cbb\u7528\u30fb\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u63a5\u7d9a\u8cbb\u7528\u306e\u3059\u3079\u3066\u304c\u7121\u6599\u3067\u3059\u3002\u4f5c\u6210\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u6570\u3084\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u6570\u306b\u3082\u5236\u9650\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n \u305f\u3060\u3057\u3001\u4e00\u90e8\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u88fd\u30b3\u30cd\u30af\u30bf\uff08Meta\u5e83\u544a\u3084Yahoo\u5e83\u544a\u3068\u306e\u63a5\u7d9a\u306a\u3069\uff09\u306f\u6709\u6599\u306e\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001BigQuery\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u30af\u30a8\u30ea\u306e\u5b9f\u884c\u91cf\u306b\u5fdc\u3058\u305f\u5f93\u91cf\u8ab2\u91d1\u304c\u767a\u751f\u3057\u307e\u3059\u3002GA4\u306e\u516c\u5f0f\u30b3\u30cd\u30af\u30bf\u3084Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3068\u306e\u63a5\u7d9a\u306b\u9650\u308c\u3070\u3001\u8ffd\u52a0\u8cbb\u7528\u306f\u4e00\u5207\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n \u306a\u304a\u3001\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3084\u7ba1\u7406\u8005\u5411\u3051\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u305f\u6709\u6599\u7248\u300cLooker Studio 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